Maybelline Green Edition Mega Mousse Mascara Makeup, Blackest Black, 0.32 fl oz

Maybelline New York Green Edition Mega Mousse Mascara delivers big, buildable volume that is lightweight and wears all day. Why do we call it Green Edition? Green Edition is a product line with a holistic perspective on consumer choices. Maybelline understands that consumers are looking for high-performing products that are designed with all the world’s inhabitants in mind. That’s why Green Edition is built on 4 pillars - formulas that contain a minimum of 70% natural-origin ingredients, formulas that are vegan, meaning they have no animal-derived ingredients, formulas that are clean, meaning they don’t contain certain ingredients some consumers are trying to avoid, and packaging that includes a mix of new and recycled materials. We consider an ingredient to be natural-origin if it‘s unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source. The remaining ingredients ensure its sensorial and color cosmetic performance. Clean formula means that we choose to formulate this product without parabens and mineral oil, ingredients that are included on a list of many that some consumers are seeking to avoid.